The organizing force behind the fest was a local dive bar called the Old State Saloon. The festival’s problems were small, and mostly of a crowd size nature. Nobody showed up to celebrate heterosexual awesomeness. Maybe this was because there was a distinct possibility of World War III starting that same weekend. Idaho has debated changing its state motto from “Famous Potatoes” to “The Prepper State,” or “The Canned Goods and Ammunition State” for years, owing to the number of survivalists, white nationalists and Christian apocalypticists digging holes in state ground and lining them with cement in order to wait out the End Times there. So, the HAF might have drawn better if many potential attendees hadn’t decided instead to lock themselves underground with their wives and some livestock, and fiddle with their short-wave radios, just in case their dreams came true and the rest of humanity was consumed by nuclear fireballs.
But maybe not. Other, similar attempts to celebrate cisgender attraction have also failed, occasionally miserably, as well. Straight Pride parades all over have been notoriously poorly attended. Changing the emotion experienced by hetero people from “Proud” to “Awesome” probably did not help. Straight guys, especially chubby, bald straight guys who sport tiny fringe ponytails, or ones that don’t own any clothing purchased outside of Walmart or Dick’s Sporting Goods, often experience the problem of being attracted to far more women than are attracted to them. This is not an awesome feeling.
Straight women, especially attractive and/or large-breasted ones, have the opposite problem. Just by being civil to a straight man, or even holding eye contact with him from across the street for more than a second, means that straight guy might conclude that she wants to have sex with him, when she would actually prefer to fondle a freshly excised goiter. Even if she says this out loud, it will, nonetheless, in many cases, result in that guy putting on his orange hunting vest and following her for miles, or stalking her on Facebook, begging her to have his children and go to his church, and if she refuses, accusing her of being a lesbian or a Democrat.
This keeps straight women on their toes, but none of them say it is awesome.
So, most straight people don’t feel that being hetero is particularly awe-inspiring. It’s just something they’re stuck with, like a second mortgage or a criminal record, and when being cisgender doesn’t seem that rewarding, they just turn to Jesus or YouPorn to quell those unsatisfied urges.
Hardly any of them bothered with the Heterosexual Awesomeness Fest, leaving it poorly attended. It still had high points; there was an onstage brawl with a gay guy who had snuck in, and a local Nazi podcaster who just had to flap his mouth on the niceness of the fact that no black people showed up for it.
But you could probably catch action like that every weekend at the Old State Saloon.









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